OurStory

Why Forever in Gold Exists

It started with loss. When my dog passed away, I searched for something meaningful to remember him by—something I could carry with me, not just look at on a shelf. I found plenty of mass-produced urns and generic ash pendants, but none of them felt right. They didn’t feel personal. They didn’t feel permanent. They didn’t feel like him.

That moment changed everything.

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As a fourth-generation jeweler, with over 100 years of craftsmanship in my blood, I realized I had the tools—and the heart—to make something better. I created a piece just for him: elegant, personal, and truly lasting. And in doing so, I realized I wasn’t alone. Other people were looking for the same kind of remembrance. Not just jewelry… but a legacy.

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That’s why I founded Forever in Gold—to honor the ones we’ve loved and lost with jewelry as beautiful and enduring as their memory.

Every piece we make is handcrafted in-house using your loved one’s ashes, sealed forever beneath a sapphire crystal window, and set into timeless gold designs. No outsourcing. No shortcuts. Just real craftsmanship, real emotion, and real meaning.

Because when it comes to love, nothing should be temporary.